College Catalog

Management, Marketing and Entrepreneurship AAS (BMME)

Degree Type: AAS

Program Code: BMME

Hegis Code: 5004.00

The Management, Marketing and Entrepreneurship AAS degree replaces SUNY Adirondack's previous Marketing AAS (MRKT) and Business Administration AAS (BAAS) degrees. Students enrolled prior to Fall 2012 in the Marketing AAS (MRKT) or Business Administration AAS (BAAS) degrees should reference academic requirements in the 2010-2012 Academic Catalog.

The Associate in Applied Science Degree Program in Management, Marketing and Entrepreneurship at SUNY Adirondack is intended for those who desire to enter business immediately upon graduation. The program provides for three different focuses: Management - designed for those students seeking business operations and management employment in small to large companies and; Entrepreneurship - designed for those students seeking to own and operate their own businesses or go into a family business and; Marketing - designed for those students seeking entry level jobs in marketing, public relations, sales, or advertising. This SUNY Adirondack degree provides the business management student with a diversified and skill-oriented range of business offerings, as well as a variety of intellectually broadening courses in liberal arts. Those students intending to transfer to a four year degree program should enroll in the AS Business Administration degree. Recommended high school preparation: Four years of mathematics.

Freshman Seminar Requirement

Freshman Experience

Choose one:

HRD 100College Learning: Theory and Practice

2

HRD 100ACollege Life Seminar

2

HRD 110First Year Seminar

1

Total Credit Hours:1-2

General Education Requirements

Introduction to College Writing

ENG 101Introduction to College Writing

3

Total Credit Hours:3

Writing II

Choose one:

ENG 102Academic Writing

3

ENG 103Writing in and about the Sciences

3

ENG 104Writing for Business and the Professions

3

ENG 105Writing in and about the Social Sciences

3

ENG 106Writing in and about the Performing and Visual Arts

3

ENG 107Language, Structure and Style

3

ENG 108Writing in and about Literature

3

ENG 109Elements of Creative Writing

3

ENG 110Elements of Technical Writing

3

Total Credit Hours:3

Mathematics Requirement

Choose one:

MAT 108Mathematical Functions

3

MAT 110Mathematics of Finance

3

MAT 127Introductory Statistics with Probability

4

Total Credit Hours:3-4

SUNY Gen Ed Natural Sciences

SUNY Gen Ed Natural Science GENS

3

Total Credit Hours:3

Principles of Macroeconomics

ECO 201Principles of Macroeconomics

3

Total Credit Hours:3

Principles of Microeconomics

ECO 202Principles of Microeconomics

3

Total Credit Hours:3

Program Core Requirements

Program Core

ECO 101Introduction to Personal Finance

3

CIS 125Office Productivity Software

3

BUS 102Principles of Management

3

BUS 103Principles of Marketing

3

BUS 141Business Communications

3

BUS 146Financial Accounting

4

BUS 165Principles of Entrepreneurship

3

BUS 201Business Law I

3

BUS 202Business Law II

3

BUS 203Social Media, Advertising and Promotion

3

BUS 261Principles of Human Resource Management

3

Total Credit Hours:34

CIS 125: Prereq Required.

Business Electives

9 credits in any AGR, AVS, BUS, ECO or HOS Elective course.

Total Credit Hours:9

BUS 156, BUS 204, BUS 206, and BUS 231: Recommended.

Recommended Sequence

First Semester

1-2 credits in HRD 100, HRD 100A or HRD 110

3 credits in ENG 101

3 credits in ECO 101

3 credits in BUS 102 or BUS 103

3-4 credits in MAT 108, 110 or 127

3 credits in CIS 125

Total Credit Hours:16-18

Second Semester

3 credits in ENG 102, ENG 103, ENG 104, ENG 105, ENG 106, ENG 107, ENG 108, ENG 109 or ENG 110

3 credits in ECO 201 or ECO 202

3 credits in BUS 102 or BUS 103

3 credits in BUS 165

3 credits in Business elective (See Note 2 and 3)

Total Credit Hours:15

Third Semester

4 credits in BUS 146 (See Note 1)

3 credits in BUS 141

3 credits in BUS 201

3 credits in ECO 201 or ECO 202

3 credits in Business elective (See Note 2 and 3)

Total Credit Hours:16

Fourth Semester

3-4 credits in SUNY Gen Ed Natural Science lab science

3 credits in BUS 202

3 credits in BUS 203

3 credits in BUS 261

3 credits in Business elective (See Note 2 and 3)

Total Credit Hours:15-16

Notes

  1. Students with prior credit in BUS 144 may substitute for BUS 146.
  2. Students who wish to spend a semester at Disney World (HOS 285) will need to plan their course sequence in advance - please see the Disney Coordinator as soon as possible for advisement. Not all SUNY ADK courses are available to take while at Disney.
  3. Business electives include courses in the following disciplines: AGR, AVS, BUS, ECO and HOS. Please connect with your advisor regarding course prerequisites and Fall or Spring only offerings.

Total Credit Hours: 62