BUS 165 Principles of Entrepreneurship
Students will assess their skills, talents, education and work experiences for potential business ideas. They will then examine the external environment to identify trends and needs in the marketplace for potential business opportunities. Students next screen their business ideas by evaluating the match with their strengths, skills, personal and professional goals. An initial market assessment will be made by testing the concept through their basic market research. The student will also evaluate the commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. Students without prior or current business experience are encouraged to take BUS 165 prior to BUS 209.